September 24, 2009

Mod-A-Day: The Rubicon (The Elements)

The Rubicon are a mod sounding indie band from London. If you don't recognize the name that might be because until recently they were called The Elements. As The Elements the band sounded like a properly British mod combo that pretty much hit all the right notes from all the classic influences, The Who, The Jam, The Creation.

Recently they've gone through some lineup changes with the core of the group remaining, but there's now a lot more modern influence in the band's sound as well, which distances them from their original sound. The new sound is lusher --has better production values for sure-- but also mellower.

For me, I prefer this song here, their earlier single on the Acid Jazz label, "Caught in a Storm."

The Elements -- Caught in a Storm

The Elements -- Deep Freeze